Thursday, January 14, 2010

we were all kids once, but not like this. oh no. not like this.

I was rummaging through old photos this morning (because it's thursday and thursday is scrapbook day) and I found these of me (above) when i was a kid.  lord, i was cool.  I just threw my glasses on, put a flower in my belt loop and hung out with my friend who loves yoyo's.

Unfortunately these are not of me.  I was the kid that was into 4-h and drew red triangles on the right back pocket of my jeans.  These photos are from crewcuts, the j-crew kids catalogue.
Alright, I'm not the biggest  j crew fan.  I like their stuff in theory, I shop there a lot for work, good silhouettes, pretty colors, good return policy (if ya know what i mean, elbow, elbow) etc.  But for how trendy and cheaply made it is i find it too expensive to buy for myself.  I panicked last year, desperate for a cardigan and bought one for $100 and within 2 weeks it had 3 holes. unhappy was i.

BUT, the point of this, is the art direction.  These kids look so f-ing cool - i want to be them, but impossible! i could never compete.    These kids live in Fort Greene, they tend to their community garden, they have late afternoon lunches at Cafe Gitane or an ironic taxadermied joints.  They listen to kcrw bands, get invited to P.S. 1. openings;  their obsessed charter school teachers beg them for coffee dates, where they're rejected because they are having early cocktails with the 30 rock cast - which they are actually doing only because they've been putting them off for jusyears, and really they'd much rather be at home listening to This American Life and curing their own meats.

And that, folks, is what good fashion styling and photography can do.  and that's why despite the overpriced-ness and cheapness of their clothes, i will probably make my kids (i'll call them Sweetie and George) wear them.

nice job, J crew art direction and styling, you've fooled us all the way to the bank.


  1. Hey Emily, I just read through about 11 or so of your posts and you are a fantastic writer. I love your insight and cleverness and eye for beauty. Keep up the good work.

  2. You are hilarious!! I just came across your blog while visiting The City Sage. Your photos were so pretty I just had to drop by. And was very pleasantly surprised! Your posts are laugh-out-loud funny, which I find is rare in blogs. Love it! I must add you to my blogroll...Hope you'll drop by for a visit.
    Marie xo

  3. TOO COOL!! I LOVE THIS hahah made me smile :)

  4. Seriously I've been sucked in to both JCrew and Crew Cuts. I only buy when on sale and from the outlet store however. And yes I secretly try to style my daughter to look like she belongs in the catalog. Its so much fun!

  5. the j.crew styling right now is insanely awesome! not sure if it is jenna's influence or not, but i just adore the crewcut kids and even some of the adult styling!

    great blog, definitely will follow!


  6. The styling is brilliant, but I agree. SO cheaply made! For what they charge they should be able to put out way better quality! I will buy on sale only for them, and even then its not always worth it!



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