ok, this kind of styling isn't for everyone. it's like being vegeterian. some people are super into it and can't get enough, and to others it just doesn't make sense. 'Why would you take a picture of an unmade bed and haphazard lamp where the unplugged cord gets the most attention?' a meat eater would ask. well, i'm a vegeterian, in this case, and the answer is because i want to be in that picture. it's sexier. looser, more interesting than a perfectly made bed. granted a lot of it has to do with the photography, the light, and the context - the story they are selling. i feel like the whole vibe is 'come hither' rather than 'go ahead and try to untuck my hospital corners with your feet, i dare you.' vibe. and i much prefer the former. (Although i will say that i'm not super into the writing on the inside of the shade of the one on the right, it reminds me too much of all the sentences that people are painting on their walls right now.)
but i'm always into an unmade bed, which by the way is inspiring me to cancel that new years resolution to make my bed, i'm going back to being this person instead.
But it is kind of the anti-styling, the 'let's make it look like there was no stylist' kind of styling. In New York i worked on Garnet Hill catalogue, with the could-not-be-more-fabulous soft good stylist Steven Whitehead. He styled both beds above, I did the props for the one on the right (shot by Mikkel Vang) not sure who did the left. Both beds i want to get in, and that to me, is a successful bed shot. kudos, steve.
p.s. in case you are wondering who i'm listenening to while blogging today, it's Edward Sharpe and the magnetic Zero's. and it's working.